About Us – Herbagen

We thankfully live in a time when international research in the field of dermo-cosmetics has led to the creation of exceptional active substances that can miraculously improve skin appearance.

Genmar Cosmetics’ activity has been dedicated since its beginning in 1994 to creating dermo-cosmetic and daily skin care products that can be found on the shelves of big stores and pharmacies under the brands: Herbagen, Herbaforia, Keritogen, Pedex. Presently over 100 types of products are made within the company’s production department: anti-wrinkle creams and gels, makeup removers, face masks, massage oils and creams, body reshaping and relaxation, shampoos and hair masks, antiperspirants, hair growth inhibiting and keratolytic products, shower gels, beach products with UVA-UVB SPF, self-tanners, ointments, products for children.

These products contain valuable active substances: stem cells, hexapeptides, snail extract, marine collagen, phytoceramides, the Q10 coenzyme, argan, grape seeds, macadamia, avocado, olive, raspberry vegetable oils, ylang, bergamot, geranium, lavender, tea tree, rosemary, clove essential oils. The products made have efficient, well tolerated and excellent quality original formulas.

Herbagen cares about improving the quality of our products by using safe, non-toxic, organically certified, bioactive or natural origin ingredients. Our new ranges contain over 50 new generation substances, chosen by prestigious companies in Europe, Australia and the US, with proven, visible effects on the improvement of skin’s appearance, don’t contain controversial preservatives (parabens), mineral oils (paraffin), are dermatologically tested and have not been tested on animals.

Following European legislation is one of our priorities for the safety of the consumer, as well as for the safety of our personnel and that of the environment. Care for the environment has been one of the permanent preoccupations of our company, which has led to the purchase and installation of a pre-cleaning wastewater station to handle the water coming out of the production unit, ensuring the commitment to the legal framework regarding the quality of pre-cleaned water.

In 2014 Herbagen finalized a major investment that resulted in the growth of production and last generation equipment. Using the skills and professionalism of our staff, the experience earned, access to the most complete information, continuously evolving and developing technical equipment, system management through precise objectives and targets, permanent verification and improvement, we have set out to become one the main cosmetic products companies in Romania.

Herbagen has its own Chemical Test Lab, certified with SR EN ISO/CEI 17025:2005 by the Romanian Certification Board – RENAR. Due to this, our trial reports enjoy national and international recognition. Our equipment is metrologically calibrated and verified, the testing methods are validated and our personnel ensure trials are taking place within the best possible conditions, maintaining confidentiality in results, hence its motto: “Quality, reliability, performance in achieving trials”.

The Herbagen laboratory also provides support for all its customers by drafting documentation that accompanies the products. In order to ensure a better communication process with our customers, we have opened a new HERBAGEN showroom on Calea Victoriei No. 26, Bucharest, where one can test all our products and purchase the latest releases at wholesale prices. It is here that our customers can enjoy daily promotions, personalized gifts and help in choosing cosmetic products.

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